4 Reasons Why Subscription-Based Presales Support is Cost-Effective

There’s quite a lot I enjoy about my role here at Presales Leader (PSL). While the company lunches are fantastic and the free weekly massages are great (okay, I’m joking about the free massages, but one can dream, right?), I most enjoy running a presales team that consistently delivers big wins for our clients.

Here is a portion of our latest infographic, learn more about this graphic here!

Our track record of generating high recurring revenue for our clients is a crucial part of the story, but it is important to consider that our services are also incredibly cost-effective. In fact, we find that our customers tend to spend around 40% of what a traditional W-2 hire would cost.

Here are four reasons why subscription-based presales support is the most cost-effective option for your business:

  1. Hiring and Onboarding: Studies show it costs thousands of dollars to hire a new employee. Between creating and reviewing job postings, interviews, potential in-person meetings, and then completing the onboarding process and conducting necessary training, it’s a major time commitment. Our team has a detailed, structured, and proven process for onboarding and training new solutions engineers to support our clients!

  2. Full-time versus part-time: Many of our clients don’t need a full-time solutions engineer. Instead, they just need several hours a month of high-quality presales assistance. This creates a dilemma in many cases because most presales professionals want full-time work! We are a great fit because our fractional presales model allows you to choose how much support you need. Of course, you can leverage us more if you have a busy month or are inundated with great opportunities!

  3. Benefits: Experienced solutions engineers can command, in some cases, high six-figure salaries. When you add healthcare, retirement, taxes, and additional benefits, you're looking at a very expensive hire. Our analysis finds that our services cost 40% of what a traditional hire would. If you’re looking for cost-effective, high-quality support, we are here to help!

  4. Professional Development: Solutions engineers, by nature, are eager to learn and grow. They need consistent feedback, training, and the flexibility to add to their demo toolbox and continually improve their skills. But at Presales Leader, we know they can’t do it alone. Effective professional development takes time (and money) to plan and execute. Here are a few things we do at Presales Leader to continually develop our team:

    • We support our team members with a powerful technology stack to help them perform to the best of their ability. Does this cost us money? Of course! But I don’t mind at all because we are committed to being the best presales team on the planet!

    • New client onboarding is an in-depth process here at Presales Leader. For instance, when we onboard a client offering a software tool we’re not yet familiar with, we ask that you share any demo recordings or product collateral for us to review. Once received, we’ll spend a couple of weeks to a month reviewing the documents, creating a demo script, and conducting several mock demo scenarios. Before going live with customer-facing work for the client, we will present one final demonstration for you, the customer.

    • We regularly conduct what we refer to as “Showcases,” during which our team members provide demonstrations to the entire presales team. This way, we stay up-to-date with the products available in the marketplace to help our customers fill solution gaps and generate revenue. Whether it’s an AP automation tool, advanced BI analytics, or a new or updated ERP module, our team members take their turn in the “hot seat” as they practice honing their presentation skills and teaching our team about the best tools available.

    • Rubric Evaluation Process: We regularly observe each team member using a demonstration rubric we’ve created to provide feedback. Does this take time? Of course! Is it worth it? Absolutely!

Are you interested in learning more about how Presales Leader can help your revenue grow with top-notch presales support? I’d love for you to reach out to us so we can discuss how our team of experienced presales engineers can help your business thrive!

Jason Potoka

Jason Potoka is the Director of Solutions Engineering at Technology Leader Companies. With a background in education, Jason spent 11 years teaching high school economics and government courses before transitioning into the world of ERP. He has also developed Acumatica and related ISV training courses, bringing his teaching expertise into the ERP space. During his college and graduate years, Jason worked various jobs, including at Chick-fil-A and U-Haul, adding to his diverse professional background.

Jason holds a BA from Messiah College and an MA from Columbia University. He is dedicated to creating innovative solutions and delivering exceptional service to clients.

In his personal time, Jason enjoys exercising, family walks, and playing the guitar. He also volunteers at his church. A fun fact about Jason is that he once won a Battle of the Bands with his friends, earning a free ski trip—though he couldn’t make the date work!

https://www.linkedin.com/in/jason-potoka-2b3a2bb3/
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Demo’ing ISV vs ERP: Key Differences and Best Practices